Our Trend Colors E-IV

We can no longer ignore the impact of human activity on the environment. Faced with issues such as climate change, loss of biodiversity, air, water and soil pollution and the degradation of ecosystems, it has become essential to develop a truly ecological way of thinking.

This means promoting a more holistic approach to life, where the environment is seen as a complex system in which humans are interconnected with other living and non-living things.

It therefore goes beyond individual behaviour, such as consuming responsibly, using renewable energy and recycling waste, and requires a fundamental change in the way we think and act as a society. It requires global commitment and cooperation to achieve common goals and ensure a sustainable future for future generations.

Ecology has a strong colour identity. It surprises us with some unexpected nuances around ‘natural’ hues such as green and brown.

The ability to move is essential to our well-being and development.

Emotions are an important part of our lives, inspiring, motivating and connecting us with others. When we understand and deal with them effectively, we can communicate better, resolve conflicts more easily and build stronger, more meaningful relationships.

They help us to find a deeper meaning in life and to experience moments of beauty, joy and happiness. By becoming more aware of our feelings, we learn to enjoy the moment and feel gratitude for the simplest things.

Ultimately, allowing ourselves to be inspired enriches our lives by strengthening our closeness to others, improving our mental health, developing our resilience and stimulating our creativity.

The corresponding colors are delicate and refined. They are rich in nuances and offer a palette of sometimes subtle, sometimes spectacular effects.

The need for protection is a natural response to an increasingly complex, uncertain and potentially dangerous environment.

We live in an age of uncertainty, whether in terms of economic, environmental or political security.

The Covid 19 pandemic has shown us how vulnerable our health is. Violence is on the rise in communities and internationally. The media broadcast unbearable images of crime and disaster throughout the day.

The rhetoric is threatening and bellicose. In short, we feel under constant threat. In this context, the use of metallic surfaces and colours seems appropriate. From shimmering copper to cold, futuristic silver, all shades are allowed.

Digitalisation has not only taken on an immense importance in our daily lives, it has become the backbone on which we rely to make it work.

Whether in communication, information or mobility, in our personal or professional lives, it is forcing us to expand our skills and change the way we think.

In this way, we shape new technologies, which in turn shape us in a constant interaction. It is the sprinkler that gets sprinkled!

A good example of this can be found in the field of design:

The myth of the disembodied digital, of a parallel and inaccessible virtual world, is omnipresent. By giving it an aesthetic of its own, we give it a reassuring materiality: our constant exchanges in the virtual world(s) give rise to a constantly evolving digital ‘style’. It is illustrated by a range of strong, sophisticated and complex colours, in harmony with this futuristic universe.