Content - Berlac introduces new products at K2013: the trade show marathon pays off.

Berlac introduces new products at K2013: the trade show marathon pays off.

25.10.2013|

The intensive preparation and dedicated work that went into the joint presentation at K2013 – the world’s largest platform for the plastics-processing industry – definitely proved worthwhile for Berlac AG and for four of the other companies that make up Switzerland’s Berlac Group.

For the first time since it was formed, the Berlac Group – which provides surface coating and plastics colouring solutions – presented its new products from the realms of spray coatings, printing inks and solutions for the polyurethane industry over an exhibition area of 100m2 at K2103. The broad range of applications and the innovative power of the individual Group companies triggered enthusiastic reactions from visitors to the exhibition.

Among the attractions on display were the latest developments from the Berlac AG laboratories, which were effectively showcased via a variety of applications and examples. In particular, an overwhelming response was enjoyed by Berlac Reflexion – a mirror-smooth coating system of top automotive quality which stunningly imitates chrome-look surfaces just like those produced by chromium-plating and PVD-coating technologies - and by the Berlac Paint-over-Chrome systems – a clear lacquering line for the colourful individualisation and lasting protection of high-gloss chromed plastic surfaces for interior and exterior automotive applications. Specialist interest also centred on Berlac Hydro - the new water-based product line for demanding plastics applications, consisting of primers, base coats and clear coats, for ecologically and economically efficient processing – and on Berlaprint - the modern screen and pad printing inks that ensure maximum resistance with minimum coating thickness, for the partial printing or full surface coating of metallic substrates in sheet or roll form.

“K2013 exceeded all our expectations and the number of first-class contacts which we made there promises that business from the exhibition will be very positive,” reported Barbara Weber, Head of Marketing Communications at Berlac. “K2013 proved the ideal venue for us to demonstrate our unique proficiency in the areas of water-based and conventional coating systems and industrial printing inks. From primers right through to printing inks, customers can choose from a complete programme of sophisticated coating solutions that are ideally designed to complement one another. We are looking forward to the exciting new projects that will result from this.”

Contact
Berlac AG
Allmendweg 39. CH-4450 Sissach. Switzerland
Barbara Weber. Marketing & Communications
Phone +41 61 976 90 10
www.berlac.ch

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